As a reminder, we have a great program for this Sunday!
Educational Theme: Commercial Photography & Lighting
As they say…. “A picture is worth a thousand words.”
Commercial photography is creating a compelling visual image or images that convey real feelings and evokes an emotional response about a product. Commercial photography includes taking photos of buildings, merchandise, artifacts, models and landscapes that are used for promotional purposes in such things as books, magazines, posters, websites, product packaging, advertisements, menus and catalogs.
Generally, in commercial photography, the entire photo shoot is devoted to a single product being photographed. The background generally is somewhat neutral so as not to detract from the product being promoted.
If you think about it, several of our LAPC photo shoots could very well be used in commercial photography: Winery, Pecks, West Music, Beautiful Food, Motocross, Portrait Studio, High Speed and Rodeo to name a few. All of those shoots could promote a product. Even portrait photography has many aspects of commercial photography.
Via a live demonstration, Doug Benton (Hawkeye Community College instructor and photographer) will show us the lighting, propping, studio procedures, equipment, composition and camera techniques used in commercial photography of a product or two! He will then show use some editing techniques of these images to make them “pop” so they are ready for publication!
I hope to see all of you at this meeting! Look forward to an exciting 2016 at LAPC!
President – LAPC